I'm Rachel Gadiel - Freelance Writer and Content Strategist.

I help lifestyle and wellness brands uncover their unique brand story by crafting engaging content that will fuel business growth.

In the digital age, marketing is no longer about the products you make and the services you sell - it’s about uncovering the ‘why’ behind what you’re doing in the first place.

Every brand has a unique personality and it's my job to find it.

Why is creating the right kind of content so important?

When you position your brand with content, you allow your brand voice to shine through, authentically.

Increasingly, differentiating yourself online is very much about branding.

Content is branding.

Fresh and relevant content will help you -

  • Get your business and brand in front of the right people.

  • Support and strengthen your brand mission.

  • Create tangible value for your audience = loyal customers

  • Boost SEO and findability - Google loves fresh, relevant content.

  • Build meaningful connections with your audience.

  • Drive a user-centric culture.

Want to know how I can help? Check out my Services.




I began blogging in 2009 when I was working full time and needed a creative outlet. Blogging was it for me and I haven't looked back.

Since then, my online presence has evolved and the blogging landscape has changed significantly - but one thing remains the same: the social nature of the web and the ability to build relationships directly with clients and customers alike, presents an incredible opportunity for anyone looking to build their brand authority online.

I fuse together 10 years working in the corporate world of advertising and marketing working for iconic brands including America Express, Nestle, Unilever, Nokia and News Corp; with 10 years blogging and building engaged communities.

Alongside this, I teach Digital Marketing and Social Media at General Assembly and Imparture Training; and host the Dreams for Breakfast podcast.

My work has been featured in numerous blogs and magazines including Huffington Post and Elephant Journal and I was named by Mashable as one of their top 20 Pinterest Fashion accounts.



Interested in working together?

Fill out your details in the form below and I will be in touch!

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Rachel is a motivated communicator and a fantastic teacher! She was an absolute pleasure to work with before and during the course, and managed to achieve phenomenal results across all areas of the course. I would not hesitate to recommend Rachel as an instructor or in any other capacity; she was capable, friendly and incredibly easy to work with!
— Mikaela Squirchuk, Senior Manager - General Assembly
Rachel is a brilliant marketer, with a flair for honing in on real ideas that real people care about. She is an extremely strategic thinker, always able to see the bigger picture in her work.
— Jasper Sadubin, Global Social Lead @ AMQ/OMD
Rachel makes the magic happen! I highly recommend her services. She listens to your vision, asks insightful questions and over delivers with ideas, recommendations and great resources.
— Kathleen McIntosh, Founder - ArtfulTravelista
From offering insightful advice on branding and positioning to going the extra mile to introduce me to top-tier influencers, she has gone above and beyond to support the growth of Brevity.
If you’re looking for both a branding powerhouse along with a dedicated sounding boarding, I couldn’t recommend Rachel more!
— Dara Elliott, Founder - Brevity Brand