About
Welcome, I'm Rachel - creative brand strategist and guide for heart-led therapists, coaches, and creatives ready to build work that honors their truth.
Like many of my clients, I spent years following the traditional path - climbing ladders that led to beautiful views of places I didn’t want to be. I kept hoping the next opportunity would finally be the one - but instead, I found myself more restless, burned out, and questioning everything.
The turning point came when I stopped looking outward for answers and finally had the courage to turn inward instead.
That's when I discovered the truth: I wasn't broken or lacking ambition - I was simply living by someone else's definition of success instead of answering my own call.
Once I started listening to my inner compass, everything began to shift.
I gave myself permission to build a portfolio career around flexibility, freedom and following what feels meaningful — and I bring that same approach to your brand: capturing the heart of your work in a way that honors your depth and reflects who you truly are.
Drawing on 15+ years in marketing and digital strategy, I blend strategic insight with creative intuition - approaching brand development as a sacred practice built on clarity, alignment, and intentional growth.
My work helps you create the conditions for your practice to flourish organically — rooted in truth, guided by purpose, and designed to grow with intention.
I'm not just a website designer — I'm a brand and creative guide who builds emotionally resonant experiences that help you:
Get clear on your essence - bringing your unique brilliance into focus.
Express your truth - translating your essence into compelling messaging and thoughtful design
Build systems that sustain it - creating a strong brand foundation that supports sustainable growth and helps you step confidently into your next season
Together, we create the space for you to honor your truth, express your depth, and build a brand that feels spacious, aligned, and authentically you.
Throughout my career, I’ve helped agencies, start-ups, and purpose-led businesses bring their visions to life. Now I bring that experience to heart-centered therapists, coaches, and deep-feeling humans.
I know what it’s like to create work that follows an inner calling, not a conventional path — and I help you express that truth through your brand.
What Guides Me
Every compass needs anchors. These are the values I return to again and again - in my own career, in this work, and in the lives of those I guide.
-
Honoring your true nature without apology.
-
Choosing alignment even when it’s messy or uncertain.
-
Letting questions, not rules, lead the way.
-
Designing work that supports both energy and purpose.
-
Creating space for sensitivity as a strength.
Outside of this work, I’m a dog-mum to Rosie (a cheeky Toy Cavoodle), yoga devotee, dark-chocolate enthusiast, and a lifelong learner who believes curiosity is one of our greatest superpowers.
You know what you want to create — you can feel your next season calling.
If you’re standing at the edge of something new — ready to launch your practice, evolve your brand, or finally create the presence your work deserves — I’m here to guide you through it.
Let’s build it together.
The path that scares you might be the one that saves you.
The ‘safe’ path isn’t safe if it’s slowly killing your spirit
✷
The ‘safe’ path isn’t safe if it’s slowly killing your spirit ✷
Discover the heart of Your Brand.
Struggling to articulate what makes your work different—or does your brand feel generic and misaligned?
Download the free Brand Clarity Guide to uncover what makes your work unique and discover how to build a brand rooted in authentic expression.
