5 reasons why your website is the most important marketing tool for your business

I have a question for you: is your website working for you or against you?

I have a confession to make: I’m guilty of judging people (and their businesses) based on their websites. 

If I land on a website that doesn’t look good, or I can’t easily find what I’m looking for, I will leave pretty quickly.

I’m sorry, but it’s the truth. I will base restaurants that I go to, beauty salons, or pretty much any service based business I am planning on using, based on the design of their website.

Am I crazy? 

Quite possibly…But the thing is, I don’t think I’m alone. In fact, when I asked around some of my biz friends, they confirmed my suspicions - they too make decisions around how well a website speaks to them and how well aligned it is with the problem you can help solve for them.

What does this mean for you and your business?

Well, most importantly, you need to make sure that your website is working for you and not against you.

Here are 5 reasons why investing in a well-designed and easy-to-use website is an excellent use of your time and money -

1. YOUR WEBSITE DESIGN SETS THE BAR AND THE EXPECTATION FOR THE REST OF YOUR BUSINESS.

First impressions matter! Make sure your front door looks fabulous, showcasing your brand and clearly demonstrating how you can help your dream clients. 

2. YOUR BLOG IS ONE OF THE BEST (AND EASIEST) WAYS TO POSITION YOURSELF AS AN EXPERT IN YOUR NICHE. 

When you create content on your blog that clearly articulates your knowledge in a particular area, you immediately position yourself as an expert in that field.

The more you can demonstrate your expertise by sharing solutions, tips, and ideas around your chosen topic, the more you align you and your brand as having knowledge and expertise in this area, as well as building trust with your readers at the same time.

Supported by a well thought out social media strategy and outreach; consistency over time will reward you with a personal brand profile that clearly demonstrates your leadership and expertise in your niche.

3. WHEN YOU START THINKING OF YOUR WEBSITE AS A WAY TO ATTRACT OR REPEL YOUR DREAM CLIENTS, YOU’RE POTENTIALLY SAVING YOURSELF A TON OF TIME. 

Think about it - you want your dream clients to connect with you and to resonate with you and your vibe. If you’re letting off a vibe that’s not in alignment with who you are as a person, or what you can offer potential clients, then you’re doing you and your business a disservice. 

When I started Femme Boss, I knew that it wasn’t going to appeal to everyone and that was entirely intentional. I’ve even had some people tell me they don’t like it at all - but I actually see this as being a good thing, because by creating something that is not going to appeal to everyone, I’m weeding out people who really would never consider working with me in the first place!

4. PUT YOUR WEBSITE TO WORK AND USE IT AS A SMART SALES FUNNEL BY SETTING UP AUTOMATIONS TO SAVE YOU TIME FOLLOWING UP POTENTIAL LEADS. 

This way, you can quickly identify people who are serious about working with you... and if you’re using it as a way to sell digital products then this is an amazing way to create a source of passive income where you're not trading time for dollars!

5. USE YOUR WEBSITE AS A WAY TO MEET AND CONNECT WITH YOUR DREAM CLIENTS.

Creating a content strategy that specifically demonstrates how you can solve problems for your dream clients, clearly showing the value you can provide them, as well as actively engaging with them both on your blog (asking questions, sharing thoughts and opinions); over time will lay an important foundation for these relationships to develop.


If your website is in some desperate need of some love, I created Brand Boss just for you! We’ll work together over 8 weeks to create a strategy that will leave you feeling energized about your website and your blog, with complete clarity on your next steps to success. Let's work together and make it happen!