Welcome, I’m Rachel
I’m a brand and creative strategist with 15+ years in marketing — but I’ve never been good at staying in one lane.
I create cohesive brand experiences for heart-led therapists, coaches, and creatives that feel like home.
My approach views branding as an integrated whole, where strategy, story, and design work together to capture your essence and reflect who you really are.
Your Next Season Starts Here
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Your Next Season Starts Here ✷
After accidentally building a portfolio career over a decade ago, I realized I'm not scattered - I'm just wired for variety.
For years I burned out trying to fit into conventional career boxes, until I finally stopped trying. Now I've built a portfolio life around flexibility, autonomy, and following what feels meaningful—and that's the heart of how I approach your brand: moving beyond the mould and into your fullest, most authentic expression.
You found your calling.
Now let’s build the brand to hold it.
Built For Your Becoming
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Built For Your Becoming ✷
How we can work together
My offerings are crafted to meet you in the moment -
and support your next season of growth.
Brand Strategy & Website Design
Thoughtful, holistic brand experiences for therapists, coaches, and creatives stepping into their next season.
I help you capture your essence and bring it to life through an integrated brand and Squarespace website that reflects your depth.
The Flourishing Path
For HSP therapists, coaches, and creatives who are ready to grow with intention — minus the hustle.
I help you build sustainable visibility and growth rhythms that honor your energy, through my Ground → Bloom → Sustain approach to marketing that feels nourishing, not draining.
Brand Clarity Starter Guide
This free guide is an introduction to branding as an inner process — helping you connect with your true essence and align your expression before you share your work with the world.
Discover the heart of your brand — bringing clarity to who you are, what you stand for, and how you want your practice to feel.
Welcome, I’m Rachel. For years, I followed the traditional path - climbing ladders that led to beautiful views of places I didn't want to be.
Like so many empaths and highly sensitive people, I kept burning out and switching roles, hoping the next opportunity would finally feel like home.
It never did.
Everything changed when I stopped trying to fit into boxes that were never meant for me and started listening to my inner compass instead.
Now I help purpose-led humans do the same - building brands that honor who you truly are and reflect your depth, your values, and the way you work best.
Misalignment isn't a problem to solve. It's a signal to follow.
The Blog
Latest on the blog—
Because deeply resonant brands don’t follow a formula — they emerge from truth. Exploring what it means to honour your nature, express your fullest self, and create work that feels like home.
Discover the heart of Your Brand.
Struggling to articulate what makes your work different—or does your brand feel generic and misaligned?
Download the free Brand Clarity Guide to uncover what makes your work unique and discover how to build a brand rooted in authentic expression.
